Amouranth, a prominent content creator in the online streaming community, recently shared valuable insights into his lucrative partnership with Kick, a streaming platform aimed at taking on Amazon-owned streaming giant Twitch. The announcement that Amouranth was being added to the Kick platform in June 2023 caused a stir in the industry, but one important aspect remained hidden. The exact financial terms of the deal were not disclosed.
For those who don’t know her name, Kaitlyn Siragusa, popularly known as Amouranth, is considered a prominent figure in the streaming world, boasting a fanbase of 6 million people on the leading streaming platform Twitch . Her influence extends far beyond her Twitch, with nearly 1 million followers on YouTube and her OnlyFans, highlighting her success on multiple platforms. While her Amouranth streaming skills are widely known, she is equally admired for her keen business acumen.
Amouranth’s Kick Streaming Arrangement
Launched less than a year ago, Kick has strategically sought to grow its audience by signing top content creators from other platforms. In June, Kick made waves in the streaming world when it signed a landmark deal with xQc, one of Twitch’s top streamers, for a staggering $100 million. Shortly after, the platform announced the Amoranth deal, but specific details of the deal with Kick were not disclosed. In a recent interview with Dexerto, Amouranth was asked about the Kick streaming deal and how it compares to his xQc deal. Although she declined to give exact numbers, she stressed that the partnership has significantly increased revenue, effectively “doubling” it.
Notably, Twitch and Kick star Amouranth mentioned that she and xQc both inked deals around the same time through the same agent, with a strikingly similar concept. Furthermore, Amouranth highlighted that the arrangement was lucrative and notably non-exclusive, granting her the freedom to stream on both Kick and Twitch.
Given Amouranth`s revelation of her earnings doubling since entering the Kick contract, it becomes evident that the deal is indeed substantial. While some may find Kick’s strategy of investing heavily in prominent streamers unconventional, it’s becoming increasingly clear that this approach is astute. According to Stream Charts, in the month of August, Amouranth emerged as the most-watched female streamer on the Stake-owned streaming platform Kick after accumulating an impressive 434,000 hours of watch time. Additionally, Amouranth’s positive relationship with Kick continues, with her recently praising the platform’s transparency and effective communication, seeking input from creators, and encouraging decision-makers to be open to productive discussions about the future of the platform. This is evident in the emphasis on a proactive approach to staying present.